Rory Sutherland on Intangible Value

September 21, 2010 - By

TED talks are a bit hit or miss with me. The Technology, Entertainment, Design subjects are often right up my alley; and every now and then a really great talk will stand out. This video by a long time ad man offers some insights on how advertising adds value to a product by changing our perception, rather than the product itself.

We could be way more satisfied with things in our lives if we just change the way we look at things.

“The world will never starve for want of wonders, but for want of wonder.”
— G.K. Chesterton

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This post was written by ArleyM